Benchmark 3: Media Ad
Goal of task: To create a persuasive piece by utilizing constructive criticism and creativity.
How will you reach your customers?
How are you going to persuade them?
How are you going to persuade them?
For this benchmark, you will need to review your marketing strategy and then brainstorm and create a media ad 30 seconds in length that can be played on TV, or online, that communicates your organization’s vision, mission, and message using persuasive methods. Your ad should be designed to appeal strongly to your target audience/customer, but to also hopefully draw interest from a more general audience. Your ad should make the viewer want to know more about your organization
1) Outline
- Outline your media ad from start to end.
You may use bullet points, a web or map, or any other method to organize your thoughts.
- Outline your media ad from start to end.
You may use bullet points, a web or map, or any other method to organize your thoughts.
- Sign off by Deichler, Dijoux, & Harris
2) Storyboard & Script
- Your storyboard should be 8 frames and full color. Each frame must depict exactly what will be recorded, and exact camera shots, angles, and techniques.
- A script must accompany each frame. Your script should be clear about who is talking and about how you want each piece of text to be spoken (tone of voice).
- Sign off by Deichler, Dijoux, & Harris
3) Shoot and edit, revise…
- Shoot, edit, revise, shoot, edit, etc. until your media ad is approved.
- Shoot, edit, revise, shoot, edit, etc. until your media ad is approved.
- Sign off by Deichler, Dijoux, & Harris