Requirements for Working B2 Doc *
purple = number of sign-offs required
red = copy to Final B2 doc once signed-off
Mission/Vision BB
1. Business Type (2)
- Notes on Business Type
- Statement on Business Type Final B2
2. Notes on Mission/Vision Statements
3. Mission or Vision Statement (3) Final B2
4. Name of Company (2) Final B2
Business Operations BB
Headings should be changed according to BB directions
- What (1) Final B2
- Who (1) Final B2
- When (1) Final B2
- How (1) Final B2
- Norms (1) Final B2
Entire document (3)
Budget BB
- Budget in Numbers format (1) Final B2
- Break-Even Analysis in Numbers format (1) Final B2
- Statement on loan (1) Final B2
- Statement on profits (1) Final B2
Marketing Strategy BB
Section 1
- 1A: Notes (4 sources) on marketing principles and techniques
- 1B: Ad Analysis; paragraph form (Annie, Metro, Crowd, or Follow the Frog) (1)
- 1C: Polished up notes (1)
Section 2
- 2A: Notes (3 sources) on customer profile / target audience
- 2B: Q & A on customer characteristics (2)
- 2C: Customer Profile Paragraph (2) Final B2
Section 3
- 3A: Brainstorm (strategies for reaching target audience)
- 3B: Notes (5 sources) on current marketing trends
- 3C: Synthesis of Marketing Strategy paragraph (3) Final B2
Executive Summary BB
1. Statement on Business Plans (1)
2. Q & A (3 for ea. product) on Flowchart and written Executive Summary (1)
3. Plans:
- for written Executive Summary (to follow template) (2)
- for Flowchart (in form of a blueprint) (Dijoux, Deichler, & Harris)
4. Final versions:
- Executive Summary (3) Final B2
- Flowchart (Dijoux, Deichler, & Harris)
1. Business Type (2)
- Notes on Business Type
- Statement on Business Type Final B2
2. Notes on Mission/Vision Statements
3. Mission or Vision Statement (3) Final B2
4. Name of Company (2) Final B2
Business Operations BB
Headings should be changed according to BB directions
- What (1) Final B2
- Who (1) Final B2
- When (1) Final B2
- How (1) Final B2
- Norms (1) Final B2
Entire document (3)
Budget BB
- Budget in Numbers format (1) Final B2
- Break-Even Analysis in Numbers format (1) Final B2
- Statement on loan (1) Final B2
- Statement on profits (1) Final B2
Marketing Strategy BB
Section 1
- 1A: Notes (4 sources) on marketing principles and techniques
- 1B: Ad Analysis; paragraph form (Annie, Metro, Crowd, or Follow the Frog) (1)
- 1C: Polished up notes (1)
Section 2
- 2A: Notes (3 sources) on customer profile / target audience
- 2B: Q & A on customer characteristics (2)
- 2C: Customer Profile Paragraph (2) Final B2
Section 3
- 3A: Brainstorm (strategies for reaching target audience)
- 3B: Notes (5 sources) on current marketing trends
- 3C: Synthesis of Marketing Strategy paragraph (3) Final B2
Executive Summary BB
1. Statement on Business Plans (1)
2. Q & A (3 for ea. product) on Flowchart and written Executive Summary (1)
3. Plans:
- for written Executive Summary (to follow template) (2)
- for Flowchart (in form of a blueprint) (Dijoux, Deichler, & Harris)
4. Final versions:
- Executive Summary (3) Final B2
- Flowchart (Dijoux, Deichler, & Harris)